Transmedia Exhibition — Migrations
The point where storytelling and technology intersect
Migrations, a transmedia exhibition, presents the work of talented photographers Manca Juvan, DK, Fernanda Prado Verčič and Ana Sluga.
The exhibition investigates the reasons for migration — of Slovenes abroad and foreigners to Slovenia. Each photograph is accompanied by a video telling the author’s personal story.
The theme of the exhibition is a social one, using art to encourage the visitor to think about how universal humanity comes before cultural difference. It also creates a bridge between ʻusʼ and ʻthemʼ and tries to cross it. Artistic expression enables us to examine and create room for an affirmative perception of migration and migrants.
The photographs make up the core of the exhibition, while the authors’ personal stories set out the background of how the photographs came into being. The project closely combines photography, video and projection, as well as providing an interactive and multi-platform experience. This latter approach meets the needs of today’s exhibition-goer.
ʻMigrationsʼ is the result of an attempt to try to find new means of artistic expression using new approaches to storytelling. In the process, we have come up with the first transmedia exhibition in Slovenia to use NFC technology.
The project digitalised the exhibition and thereby changed the visitor’s perception. It is usual for either the curator or the visitor herself to be the interpreter of the author’s work; however, we wanted the author to tell the story behind her work. That is why we equipped the photographs with an NFC chip. Visitors used their mobile phone to read the chip below each photograph and thus connect to its video content, i.e. the background story of the photograph. A single touch enabled the viewer to download data and establish a connection.
The exhibition in Maribor was organised in collaboration with Maribor Museum of Photography and Fotoklub Maribor. In Ljubljana the exhibition was co-produced with Španski Borci Cultural Centre, the Slovene Ethnographic Museum (SEM), and the Knjižnica Šiška and Knjižnica Prežihov Voranc libraries.