Transmedia Design Conference – Muzeoforum
The main topic of the conference was the communication and design of communication worlds for the multimedia generation — Story Time. How we communicate today and how we will communicate tomorrow. The guest speakers were Sara Božanić (expert on transmedia communication), Nenad Senić (content strategist) and Metka Svetlin (Marketing Director, Google Slovenia).
It was the 1st conference of its kind in Slovenia on the topic of Transmedia Design. It was held exclusively for the museum sector addressing an important issue, namely, how to reach a broader audience and engage the people actively into the story by using transmedia strategies.