Sara is a CEO of the Institute for Transmedia Design, based in Slovenia. She is a ‘hybrid’ – a designer, strategist, educator and thinker. She has been working for many years on the promotion of interaction and interactive design disciplines in Slovenia, organizing events, designing labs and lectures. As a consultant she has worked on various international projects. In 2015 she has been chosen among 40 EU consultants who work on audience development via digital means to take part in policy debates under the project The Voice of Culture ‒ a Structured Dialogue between the European Commission and the cultural sector.

Sara believes that digital opens new paths to the public and fosters an endless series of design possibilities.
In 2011, she was given a Young Creative Entrepreneur Media Award by the British Council.