MEDIAMORFOSIS – ITD is flying to Sao Paolo and Buenos Aires

The biggest transmedia conference is taking place in Brazil, Uruguay, Columbia, and Argentina, where the most brilliant minds of the world are gathering to showcase the best international practices.

And guess who’s flying there this year? Our CEO, Sara Božanić (to see, debate, and lecture).

First in Sao Paolo on Sptember 16, and then in Buenos Aires on September 19, professionals for communication – amongst them Sara – as well as for the technology, publicity, and audiovisual industries will meet, debate, and dialogue. Integrated into live events, talks, international competitions, trainings, workshops, webinars, and digital publications, Sara’s lecture will review the ways and examples of how to build successful modern storytelling tools and techniques based on two case studies: Ukrainian Sheriffs and Twisted Tales.

In a lecture with a delicious title, “Transmedia Cookbook”, Sara will focus on transmedia storytelling as a tool. Why should a book or a movie end with the last chapter or scene? Sara suggests instead connecting with readers and viewers by unfolding the story in a different manner – across an endless multiple channel delivery, showcasing the fact that today’s story worlds are a balance between story and technology.

By way of story and technology – that’s what MEDIAMORFOSIS is all about: a multi-platform space dedicated to the reflection, analysis, and production of content linked to the evolution of media, as well as to actively engage in promoting Latin American talents and entrepreneurship in today’s new media.

“Have I said too much? There’s nothing more I can think of to say to you.”